More and more people are using ChatGPT, Perplexity, Claude or Gemini to search for information instead of Google. If your brand doesn't appear in these models' answers, you're missing a huge visibility opportunity.
What is GEO?
GEO (Generative Engine Optimization) is the strategy of positioning your brand in the answers of artificial intelligence models. It's the natural evolution of SEO: it's no longer enough to appear on Google — you need to be where the AI looks for its answers.
How do AI models decide which brands to mention?
AI models don't make up answers. They consult and cite internet sources, mainly:
- Digital newspapers with high domain authority
- Specialist blogs that are references in each sector
- Digital magazines and sector publications
- Content with consistent mentions across multiple reliable sources
When a user asks "what's the best tool for X?" or "which company do you recommend for Y?", the model searches these sources and builds its answer.
Why act now?
The window of opportunity is open. Most companies still don't work on their AI presence. Positioning now gives you a huge competitive advantage:
- Millions of daily queries to AI models
- Users are in the decision phase — if the AI mentions you, you influence their purchase
- Credibility is higher when the recommendation comes from the AI citing an authority outlet
- It's compatible with traditional SEO — articles in media improve your Google ranking and AI positioning at the same time
Step-by-step strategy
1. Identify your key questions
What questions would your potential client ask ChatGPT or Perplexity? Make a list of the most relevant queries for your business.
2. Publish in AI source media
AI models consult authority newspapers and blogs. Publishing articles where your brand is mentioned in relevant context is the foundation of the strategy.
3. Diversify across media
Combine generalist newspapers (maximum authority) with niche blogs (maximum thematic relevance). Diversification makes your presence more natural and consistent.
4. Maintain a steady cadence
GEO is not a one-off action. Models update and crawl new sources. Publishing consistently keeps your brand visible over time.
5. Verify the results
Ask the questions your potential client would ask on ChatGPT, Perplexity or Gemini. If your brand appears, the strategy is working.
The perfect combination: SEO + GEO
Publishing in authority media has a dual effect:
| Benefit | SEO (Google) | GEO (AI) |
|---|---|---|
| Authority backlinks | ✅ | — |
| Better search engine ranking | ✅ | — |
| Cited source by AI | — | ✅ |
| Brand mention in answers | — | ✅ |
| Referral traffic | ✅ | ✅ |
| Brand credibility | ✅ | ✅ |
Conclusion
AI positioning is the biggest visibility opportunity of the decade. Brands that act now will have a significant advantage over those that wait. The strategy is clear: publish in the media that AI consults as a source and position your brand in the answers millions of people receive every day.