Online reputation:improve your brand image
Publish positive articles about your brand in authority newspapers and blogs. Control Google results when someone searches for your company and strengthen your credibility with clients, investors and partners.
What is it?
What is online reputation management?
Online reputation is the perception people have of your brand when they search for you on the internet. When a potential client, investor or partner searches for your company on Google, the results they find shape their first impression.
Online reputation management means proactively influencing those results: publishing positive articles in authority outlets so they appear in the top positions on Google when someone searches for your brand.
With the rise of AI, reputation is no longer limited to Google. When someone asks ChatGPT, Perplexity or Gemini about your company, these models build their answer from digital media. If the information they find is positive, the AI conveys that favourable image.
Google is your business card
90% of people search for your brand on Google before buying from you. What they find is their first impression.
One negative result drives people away
A single negative article on the first page of Google can make a potential client never contact you.
Positive content ranks
Publishing positive articles in authority outlets ranks them at the top on Google, pushing out unwanted content.
Reputation in AI too
ChatGPT and Perplexity form opinions from media. If your brand has positive presence, the AI reflects it.
Benefits
Why work on your online reputation?
Your digital reputation is your most fragile asset. Building it proactively with publications in authority outlets is the most effective and lasting strategy.
Control the first page of Google
Publish positive articles in high-DA outlets that rank on the first page when someone searches for your brand. You decide the narrative.
Push out negative content
Articles in authority outlets rank above negative reviews, forums or unfavourable content, pushing it off the first page.
Build trust with clients
A potential client who sees articles about your brand in digital newspapers trusts more than if they only find your site and social media.
Reputation in AI too
ChatGPT, Perplexity and Gemini form opinions from media. If your brand has positive coverage, the AI conveys that perception to millions of users.
Improve your SEO at the same time
Digital press articles generate authority backlinks that improve your organic ranking. Reputation and SEO go hand in hand.
Publications on real media
Not fake profiles or fabricated reviews. They are editorial articles in real newspapers and blogs with readers and organic traffic.
Credibility with investors and partners
Investors, partners and potential associates search for your brand before meeting you. A clean, professional first page makes the difference.
Proactive protection
Don't wait for a reputation crisis. Building positive presence in media now is the best protection against future problems.
Process
How we improve your online reputation
Strategic publications in authority outlets to build the image your brand deserves.
We analyse your brand
We search for your brand on Google and in AI to see what appears. We identify which results to improve and what narrative to build.
We choose strategic media
We select newspapers and blogs with high authority that can rank above unwanted content.
We publish positive articles
We write and publish articles about your brand, products or services in trusted outlets. You review before publication.
Your reputation improves
Articles rank on Google, push out negative content and strengthen your image in both search engines and AI.
¿Para quién?
¿Quién necesita gestión de reputación online?
Si alguien puede buscarte en Google, necesitas controlar lo que encuentra. Estos son los casos más comunes.
Companies with negative results
You have negative reviews, unfavourable articles or forums ranking when people search for your brand. You need to push them out with positive content in higher-authority outlets.
Professionals and executives
Lawyers, doctors, consultants, CEOs... When a potential client or partner searches for your name, you need them to find a spotless professional image.
Launching brands
You're launching a new brand and need to build trust fast. Digital press articles create a professional presence from day one.
Ecommerce and online stores
Buyers research before buying. If when they search for your store they only find your site, credibility is missing. Articles in media generate immediate trust.
Clinics and health centres
The health sector requires maximum trust. Publications in specialised and generalist media strengthen your clinic or practice's credibility.
Startups seeking investment
Investors will Google your startup before meeting you. Digital press articles demonstrate traction, presence and seriousness.
Strategy
Reputation on Google + reputation in AI
Online reputation is no longer limited to Google results. More and more people consult ChatGPT, Perplexity or Gemini directly instead of searching on Google. These models build their answer from digital media.
Publishing in authority newspapers and blogs has a triple effect: it improves your Google results, positions your brand as a source for AI and generates backlinks that strengthen your SEO.
With PrensaTop you can run a complete reputation strategy: from pushing out negative content to building a solid brand presence that projects trust across all channels.
What a reputation strategy with PrensaTop includes:
FAQ
Frequently asked questions about online reputation
Everything you need to know about digital reputation management with media publications.
Take control of your online reputation
Publish articles about your brand in authority newspapers and blogs. Improve your Google results and your image in AI.
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