1. Data controller
The controller of personal data collected through the website prensatop.com and the PrensaTop platform is:
Contact email: info@prensatop.com
2. Data we collect
We collect the following personal data:
- Registration data: name, email address, company (optional) and password.
- Billing data: company name or tax name, tax ID, billing address and payment details.
- Usage data: information about orders placed, URLs and anchor texts provided.
- Technical data: IP address, browser type, operating system, pages visited and cookies (see our Cookie Policy).
- Contact data: name, email, company and message when you use the contact form.
3. Purpose of processing
The personal data you provide will be used to:
- Manage your registration and user account on the platform.
- Process orders for links and articles in digital media.
- Issue invoices and comply with accounting and tax obligations.
- Handle your enquiries and complaints via the contact form or email.
- Send commercial communications about our services (only with your prior consent).
- Improve the platform and our services through aggregated usage analysis.
- Prevent fraud and ensure platform security.
4. Legal basis
The legal basis for processing your data is:
- Performance of contract: to manage your account, process orders and issue invoices.
- Consent: for commercial communications and non-essential cookies.
- Legal obligation: to comply with applicable tax and accounting obligations.
- Legitimate interest: to improve the platform, prevent fraud and ensure security.
5. Data retention
Data will be kept for as long as you have a contractual relationship with us. After it ends, data will be retained in a blocked state for the applicable statutory limitation periods:
- Tax and billing data: 4 years (Spanish General Tax Law).
- Contractual data: 5 years (statute of limitations for personal actions, Spanish Civil Code).
- Consent records: while consent is active and for 3 additional years as evidence.
6. Recipients and transfers
Your data may be shared with:
- Hosting and cloud service providers necessary for the platform to operate.
- Payment gateways for processing transactions (card, PayPal).
- Transactional email delivery providers.
- Public authorities where required by law.
We do not transfer data outside the European Economic Area except where strictly necessary for providing the service and always with appropriate safeguards (European Commission standard contractual clauses or adequacy decisions).
7. Your rights
You may exercise your rights to:
- Access: know what personal data we process about you.
- Rectification: request correction of inaccurate or incomplete data.
- Erasure: request deletion of your data when no longer necessary.
- Restriction: request restriction of processing in certain circumstances.
- Portability: receive your data in a structured, commonly used format.
- Objection: object to processing based on legitimate interest.
To exercise these rights, write to info@prensatop.com stating your request and attaching a copy of your ID document. We will respond within 30 days.
You also have the right to lodge a complaint with the Spanish Data Protection Agency (www.aepd.es) if you believe processing does not comply with applicable law.
8. Security measures
We have implemented the necessary technical and organisational measures to ensure the security and integrity of your personal data, including encryption in transit (HTTPS/TLS), restricted access controls, regular backups and ongoing review of our security protocols.
9. Updates
This privacy policy may be updated to reflect changes in our data processing or applicable law. The last update date is shown at the top. We recommend reviewing it periodically.