AI positioning:appear on ChatGPT, Perplexity and Gemini
Millions of people ask AI instead of Google. If your brand doesn't appear in ChatGPT, Perplexity, Claude or Gemini answers, you're losing visibility. With PrensaTop you publish on the media these models use as sources.
The new SEO
What is AI positioning?
AI positioning (also called GEO — Generative Engine Optimization) is the strategy of getting your brand to appear in the answers of AI models such as ChatGPT, Perplexity, Claude or Gemini.
These models don't make up answers: they consult and cite internet sources. When a user asks "what's the best tool for X?" or "which company do you recommend for Y?", the AI looks at trusted media — newspapers, authority blogs, digital magazines — and builds its answer from that information.
If your brand appears in these outlets, you have a much better chance of being cited by the AI. It's the natural evolution of SEO: it's no longer enough to rank on Google, you need to rank where the AI looks for its answers.
AI looks for sources
ChatGPT, Perplexity and Gemini crawl trusted digital media to build their answers. They don't invent: they cite.
Media = AI sources
Newspapers and authority blogs are the main sources that language models consult to answer.
Your brand in the answer
By publishing in these outlets, your brand enters the pool of sources the AI can cite when a user asks.
SEO + GEO combined
Articles in authority outlets rank on Google (SEO) and are a source for AI (GEO). Double impact.
AI models
Where do you want your brand to appear?
Each AI model works differently, but they all share one thing: they consult authority digital media as a source of information.
OpenAI · Hundreds of millions of users
The world's most popular AI model. It answers questions using its training and, with web search enabled, cites real-time sources from newspapers and blogs.
Publish in authority outlets so ChatGPT cites you as a reference.
Perplexity AI · AI-powered search engine
AI-powered search engine that always cites its sources with direct links. It crawls newspapers and blogs in real time to build each answer.
Perplexity links directly to the articles where you appear.
Google · Integrated in Google search
Google's AI integrated into its search engine. AI Overviews appear above organic results and cite sources that Google already indexes.
If your article ranks on Google, Gemini can cite you in its summaries.
Anthropic · Accelerated growth
AI model focused on accuracy and safety. It uses content from verifiable sources to build detailed, reliable answers.
Content in trusted outlets increases your presence as a cited source.
Benefits
Why position your brand in AI?
AI positioning is the biggest visibility opportunity today. And the window to get ahead is still open.
Get ahead of the competition
Most companies still don't work on their AI presence. Positioning now gives you a huge competitive advantage while the market is still emerging.
Millions of daily queries
More and more people ask ChatGPT, Perplexity or Gemini instead of searching on Google. If you're not there, you're out of their options.
Dual positioning: SEO + GEO
Publishing in authority outlets ranks your site on Google (classic SEO) and at the same time makes you a source for AI models (GEO).
Reinforced credibility
When the AI recommends your brand citing a newspaper or authority blog, user trust is much higher than with a conventional ad.
Impact on purchase decisions
Users who consult the AI are in the decision phase. If the AI mentions you as a reference, you directly influence their choice.
Works for any sector
Whether you sell software, legal services, health products or training. If someone asks the AI about your sector, you can appear.
Measurable results
You can check if your brand appears on ChatGPT, Perplexity or Gemini by asking the questions your potential client would ask. Impact is verifiable.
Compatible with traditional SEO
It doesn't replace SEO, it complements it. Articles in media improve your Google ranking and at the same time position you in AI. It all adds up.
Process
How to position your brand in AI
We publish your brand in the media that AI models use as sources. That simple.
Choose AI source media
Select newspapers and authority blogs that AI models consult as a source of information.
Article with your brand
We write an article where your brand, product or service is mentioned naturally and relevant to your sector.
Publication in the outlet
The article is published in the chosen outlet. It gets indexed by Google and is available as a source for AI models.
The AI cites your brand
When a user asks about your sector, AI models can cite the article and mention your brand in their answer.
GEO strategy
What does it take for the AI to mention your brand?
AI models don't recommend brands at random. They need to find consistent mentions in reliable sources. The more your brand appears in authority outlets talking about your sector, the higher the probability the AI will cite you when a user asks.
The strategy is simple but requires consistency: publishing articles in authority newspapers and blogs where your brand is mentioned in a relevant context. It's not about advertising, but being present as a reference in the content ecosystem the AI consults.
With PrensaTop you can run this strategy with a verified media catalog, writing included and full management from a single dashboard.
Keys to an effective GEO strategy:
FAQ
Frequently asked questions about AI positioning
We answer your questions about how to get your brand to appear on ChatGPT, Perplexity and other AI models.
Get AI to recommend your brand
Publish on newspapers and blogs that AI models use as sources. Improve your Google SEO and position your brand on ChatGPT, Perplexity and Gemini.
No commitment · No subscription · Immediate catalog access